A product Identity project. The brief was to take a current brand (I chose Apple) and design a product in a new industry for that company. Apple is well known for their computers, but I thought it wasn't too unrealistic that they might get into home entertainment systems, seeing as they already produce mobile ones like the iPod. Therefore, this is my attempt at the concept of an all-in-one plasma screen, data storage system (in the base of the screen) and 2 tower speakers (Alias Studio Tools 10 used for modelling and rendering).